Author of the book this, and I lecture on this topic would be examples of that. An example would be of a specialist, maybe I do just passive house type homes, or predominantly, or I'm a healthy office remodeler specialist. Like you say, making yourself look like a celebrity within your market or a celebrity designer is easier than being an authority designer because it's harder to get your industry to recognize you, where a celebrity is more perception. You want to be high profile personality within your market, surrounded by the symbols of power. The celebrity, even though it's higher up the pyramid, is actually a little bit easier to create that. That's a little bit harder to manufacture. Authority recognized by the industry, not necessarily your marketplace, but your industry recognized you as an authority. A specialist is just someone perceived as focusing predominantly on one type of project or one type of style or one type of something, predominantly. We really want to be higher than that, you could be a specialist. Finish the saying, Jack of all trades, master of. Of course, we've got generalist down the bottom.
You want to be towards the top, it's going to be beneficial to you to be towards the top.
At the top of the Power Pyramid, high power/high fees.
#MILLION DOLLAR PYRAMID INTRO HOW TO#
Let's work out quickly how to work out this Power Pyramid thing, and you can see there the Power Pyramid at the bottom end, low power/low fees.
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